Breast Cancer Awareness Campaign Still Striving to Inspire and Inform

By Karen FreyHot TopicsLeave a Comment

Breast Cancer Awareness

For 12 years now, Medline has been coming together to talk about breast cancer at the Association of periOperative Nurses’ annual conference.  There is no shortage of breast cancer awareness campaigns from companies and individuals.  Yet, the World Cancer Research Fund International states breast cancer continues to be the most common cancer among women.

How Far We Have Come

Medline launched our Breast Cancer Awareness campaign in 2005 and since then we have donated $1.8 million dollars to breast cancer charities through the sale of our signature pink products including pink gloves, pink gowns, pink scrubs, pink surgical masks, stethoscopes and more.  Medline also helped raise money through our Pink Glove Dance video competition.

In 2017, the American Cancer Society estimates that among American women, there will be 252,710 new cases of invasive breast cancer and 40,610 breast cancer deaths.  With statistics like that, no matter who you are or where you live, we have all been touched by breast cancer in the role of survivor, maybe caregiver or even as a friend.

There is some good news.  The American Cancer Society also reports more than 3.1 million breast cancer survivors in the United States today and breast cancer mortality has declined 38 percent.  Despite the progress, advances in medicine and the work of determined advocates, people are still dying every year from this disease.

Hitting the Road

Since 2006, Medline has hosted nearly 10,000 healthcare professionals at the AORN Breast Cancer Awareness breakfast.  We recognize their enthusiasm and this summer Medline sales representatives will be hosting breast cancer breakfasts at hospitals around the country.  So keep an eye out for more details on how you can take part in our effort to help in the prevention and early detection of breast cancer.

The Fight Isn’t Finished

At Medline, we know that research is critical to ending breast cancer, but access to high-quality care for all patients, regardless of their financial socioeconomic or geographic situation is not just the right thing to do, it is critical to eradicating this devastating illness.  We are committed to continue to support organizations dedicated to this mission. Medline also supports free, on-site mammograms for our employees.  To date, with more than 1,500 Medline employees have utilized preventative screenings.

We’re also continuing with the Pink Glove campaign, with a few exciting tweaks, as we work to unite healthcare professionals, patients and communities.  The video competition was a huge success in 2016 with University Medical Center El Paso winning the grand prize.  More than 300 people from the hospital and the El Paso police and fire departments danced to “Better When I’m Dancing” by Megan Trainor.  Their video received more than 18,000 votes and the hospital won a $15,000 donation from Medline for their breast cancer charity of choice.

Time to Inspirenoelle

This year, the BCA breakfast will be inspired by the story of Noelle LeVeaux, a mother of two young girls.  LeVeaux was diagnosed with breast cancer in 2014, and quickly learned to juggle three jobs as a marketing executive, single mom and manager of her own health.  That tenacity (and busy schedule) inspired her to start writing about what cancer taught her.  You can read her blog “Confessions of a Single Mom with Cancer,” for a real, raw and honest perspective.

We hope you’re inspired in some way, and you can inspire others, as the fight against breast cancer isn’t over.

Tell us how you take part in local breast cancer awareness events.


About the Author
Karen Frey

Karen Frey

Karen Frey is the philanthropy manager at Medline, a core strategy of the corporate social responsibility platform. She develops and executes the Medline breast cancer awareness (BCA) campaign, the largest philanthropic initiative at Medline, and manages the relationship with our charity partner, the National Breast Cancer Foundation. Frey also plans and implements strategy for annual BCA events, including the Medline Pink Glove Dance video competition and BCA month activities for Medline employees. In addition, Frey leads the Medline relationship with American Heart Association and other community relations programs.

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