About the Author
Sue MacInnes

Sue MacInnes

Medline Chief Market Solutions Officer

Sue MacInnes is Medline’s chief market solutions officer. With more than 30 years of healthcare experience as a clinician, chief executive and thought leader, MacInnes is driving new strategies designed to help Integrated Delivery Network (IDN) systems successfully manage integration, cost, quality, and outcomes as well as patient preference, loyalty and awareness.


Two Ways to Build Your Brand for Today’s Consumer

By Sue MacInnesYour Bottom LineLeave a Comment

brand

As many healthcare systems expand their reach through mergers and acquisitions, and tackle new payment methodologies such as mandatory bundled payments and ACO arrangements, they are investing resources in rebranding their organization and integrating the new brand promise in everything they do. Medical supplies may seem like an unlikely avenue to build brand awareness. However, when you think of the … Read More

Drumroll, Please: Meet the Winner of the 2015 Medline Pink Glove Dance Competition

By Sue MacInnesHot TopicsLeave a Comment

PGD for 2015

The votes are in. This year, more than 68,000 physicians, administrators, nurses, breast cancer survivors and community members dressed in pink exam gloves to create dance videos for breast cancer awareness. And nearly 60 teams across the U.S. and Canada mobilized to create dance videos for breast cancer awareness. It was all part of the fifth annual Medline Pink Glove … Read More

Connecting Acute Care with Post-Acute Care

By Sue MacInnesYour Bottom LineLeave a Comment

Nursing Home

Ever wonder what would be the biggest cost reduction for your hospital? Doesn’t everyone! In a recent survey by the American Society for Quality (ASM™), results showed that reducing readmission rates would have the most significant impact on reducing U.S. healthcare costs.1 Data also supports that there has been a slight downward trend in readmissions: 18.4% in 2012 as compared … Read More

QuietPacs Help Create a Calming Patient Experience

By Sue MacInnesClinical SolutionsLeave a Comment

quiet

Through Medline’s research and manufacturing expertise we’ve really hit the mark on how to extend the hospital’s brand and image and, most importantly, understand how a few meaningful changes can make a big difference in patient experience. The end result is Medline’s new QuietPac, a pre-packed and specially branded kit that promotes calm and rest through amenities such as an … Read More

Innovative Surgical Procedure Pack Identification System Improves Safety, Reduces Pack Confusion

By Sue MacInnesClinical SolutionsLeave a Comment

IntroEMPOWER-777x512

This first-of-its kind surgical procedure pack identification system to help improve OR efficiency, eliminate waste and enhance patient safety. Featuring easy-to-read color-coded labels and forms, Medline’s EMPOWER Packaging System is the first major design innovation for surgical procedure packs since they were initially used in the health care industry more than 30 years ago. Launched at the 60th Annual Association of periOperative Registered … Read More